Planet Fitness (PLNT): How Strong is This Fitness Stock?

Table of Contents


All articles are for education purposes only, and not to be taken as advice to buy/sell. Please do your own due diligence before committing to any trade or investments.


All articles are for education purposes only, and not to be taken as advice to buy/sell. Please do your own due diligence before committing to any trade or investments.

Table of Contents

This article is for education purposes only, and not to be taken as advice to buy/sell. Please do your own due diligence before committing to any trade/investment.

“Have you been exercising lately?”

Though I sensed sarcasm, the humorous side of me emerged.

“Yes! I’ve been exercising my jaw a lot lately.”

Though I know that exercise is crucial especially when I lead a sedentary lifestyle, I feel so lazy to get my body fired up, and sweat glands crying.

With more gyms popping out everywhere, I think I might go for a workout. Soon.

Maybe I shall check out the share price of this gym instead.


Brief History of Planet Fitness


Planet Fitness opened its doors in the US in 1992.

The gym has been vocal against bullying, participating in initiatives to address this issue.

With sharp business acumen, Planet Fitness expanded fast and started getting recognized in the business world by snagging accolades.

Have these accolades helped to strengthen its financial health?


Business Model and Financials

Planet Fitness Income Statement


Has Planet Fitness’ total revenue been growing year-on-year?

Let’s have a look at the bar in blue to find out.

You can see that its total revenue has been growing year-on-year, except 2020 when COVID-19 hit. But its total revenue didn’t stay depressed. It had risen to a new high for the period of observation to $936.7m!

Did its net income grow too?

Yes! Its net income rose year-on-year, with the exception of 2020 due to the pandemic. Since then, it has been rising strongly to fully recover from the pandemic.

As a gym, Planet Fitness mainly makes money from its membership and franchise fees.

While its fundamentals sound strong, how does the market think about the company?


Technical Analysis on Planet Fitness (NYSE: PLNT)

Chart of Planet Fitness

Looking at the chart of Planet Fitness above, you can see a red arrow above its latest candle.

This tells you that traders and investors aren’t interested in its shares. A new downtrend is here.

There’s another important indicator which you must pay attention to – the Trend Impulse Factor indicator.

When its bar is dark green in color, it signals that the trend is more likely to be sustainable, increasing your odds of profitability.

At this instance, the bar of the Trend Impulse Factor indicator isn’t dark green in color, so a short position trade isn’t ripe just yet.

Oh, did you also realize that there’s no need to use other technical analysis tools to conclude?




Planet Fitness is strong financially. Its business has been growing year after year.

Yet its price chart shows weakness.

Traders and investors are favoring selling its stock instead.

A look at the 2 main indicators on the chart tells you that a position trade isn’t ripe yet.

Both the arrow and Trend Impulse Factor indicator have been tested and proven. They form the TradersGPS (TGPS) system to help you decipher if a stock is ripe for a position trade. You won’t have to feel in the dark and make wild guesses.

If you’re struggling to make money from the market, just do this ONE thing in 2023:

If you’re like most people, you probably think that building a profitable side income stream from the stock market is something that is extremely difficult to achieve, and time-consuming as well.

And you probably know that one friend or relative who has lost a lot of hard-earned money to the market despite being ‘experienced’.

And especially since 2022 was a time when we saw many people in the red, bag-holding 20-80% losses…

It’s understandable to see why most people have such a grudge towards the idea of profiting from the market.

But what if I told you that amongst the many skills required to be profitable in trading…

There is one simple skill that will never make you feel that making money in the stock market is difficult ever again?

A skill that, if mastered, can dramatically increase your chances of success in the stock market.

I’m talking about the skill of identifying the right strong stocks.

If you have heard of this before but still do not have it figured out yet, let today be the day you get it right.

You see, the #1 problem with most ‘experienced’ traders who just can’t seem to make money consistently from the market despite having consumed tons of learning resources & materials is not because there is a problem with their strategies.

It’s because unbeknownst to them, they are constantly buying the WRONG stocks.

Stocks that have very bad set-ups, price movement, andin general just a low probability of moving in the direction you wish for.

In fact, this process of picking the right stocks is a crucial step that most people don’t even think about.

Ask yourself this, what is your current process for knowing what stocks to buy?

Companies that you like such as TSLA, META, AAPL etc..?

Stocks that your friends tell you to buy?

Stocks that you read about in financial news, blogs or Youtube videos?

Or even stocks that you spend hours reading up their financial reports and doing fundamental analysis?

If you have done any one of the above, you are making a dangerous mistake and that has to change.

Knowing how to pick strong stocks with the highest profit potential using a proper proven strategy is half the battle won.

It instantly eliminates any potential ‘bad characteristics’ of the stock and significantly increases your chances of being right in the trade.

Once you know how to pick strong, potential stocks, whatever comes after (knowing when to buy or sell) becomes a breeze and you can start expecting to see real, consistent results.

That’s how exactly I was able to still execute 20-40% and higher trades last year when the entire market was down.

So if you think profitable trading is difficult, think again.

I’ve trained thousands of students who started off with complete 0 experience and whose portfolio results are now lightyears ahead of their peers who started learning years before them.

That’s the power of mastering this very simple skill of identifying the right strong stocks.

It literally gives you the weapon to be able to profit in all sorts of market conditions, because opportunities are ALWAYS in the market. It’s all about knowing how to find them!

I hope you’ve learnt this very important lesson today, but more importantly, take action in pursuing the mastery of this skill.

I have an upcoming free LIVE training demonstrating my exact process on how I find strong stocks in less than 15 minutes using a very simple strategy.

What I will be revealing is a tested and proven counter-intuitive approach that you’ve probably never seen before, and it’s something you can apply almost immediately.

So if you’re excited to cut through the B.S and master the intricate skill of profitable trading…

Register your seats here and join me LIVE very soon!

P.S You can also get to ask me any stocks you are currently thinking of buying and I’ll show you if it’s a strong stock and whether the odds are stacked in your favour or not!


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Eric Lim

Having being coached in trading and in many aspects of life, Eric is a firm believer of success being the result of having a strong foundation. Hardwork, dedication, and practice are essential ingredients. He's always fascinated by the stock market and enjoys sharing his knowledge and discovery of the markets as a form of giving back to society. Swing and position trading are his favorite trading strategies.

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